Maya R.
The 5-minute quiz nailed exactly what I needed. The learning experience finally made the ideas stick.
Seth Godin
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it's for, but who it's not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work that matters for people who care. This book shows you the way.
Maya R.
The 5-minute quiz nailed exactly what I needed. The learning experience finally made the ideas stick.
James T.
I never finish books. Memrbl turned this one into a lesson I actually completed on my commute.
Aisha K.
Loved how personal it felt, like it knew which parts I'd struggle with before I did.
Daniel O.
Better than any summary app. The questions made me think instead of just skim.
Sophie L.
Took the quiz, got my course, and remembered more in a day than a week of reading.
Marcus B.
The personalization is real. My learning experience felt built for me, not copy-pasted.
Lena M.
Quick, clear, and surprisingly deep. Perfect for busy mornings.
Carlos V.
Finally a learning app that respects my time. Five minutes in and I was hooked.
Priya S.
I use it for every book now. The recall actually lasts.
Tom H.
Skeptical at first, but the tailored lessons changed how I read nonfiction.
Nina A.
Beautiful, simple, and it just works. My friends are all switching over.
Ethan W.
The quiz felt like a conversation and the learning experience felt like a tutor who knew me.
There are 3,000,000+ books on MEMRBL. Take any one as a personalized, interactive course.
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Purple Cow: Transform Your Business by Being Remarkable
Seth Godin
This Is Strategy
Seth Godin
Good to Great: Why Some Companies Make the Leap...And Others Don't
Jim Collins
Contagious: Why Things Catch On
Jonah Berger
To Sell Is Human
Daniel H. Pink
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No
Alex Hormozi
The Psychology of Selling
Brian Tracy
The 22 Immutable Laws of Marketing
Al Ries & Jack Trout
Hooked: How to Build Habit-Forming Products
Nir Eyal
Influence, New and Expanded
Robert B. Cialdini, PhD
$100M Leads
Alex Hormozi
There are 3,000,000+ books on MEMRBL. Take any one as a personalized, interactive course.
Search the catalog