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Breakthrough Advertising

Ads can’t create desire. They channel the desires people already have.

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BOOK OF
THE WEEK

Scientific Advertising

The essential guidebook on how to make your marketing and advertising…

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BOOK OF
THE WEEK

Ogilvy on Advertising

A candid and indispensable primer on all aspects of advertising from…

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Marketing

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Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller, book coverBuilding a StoryBrandDonald Miller
Contagious: Why Things Catch On by Jonah Berger, book coverContagiousJonah Berger
This Is Marketing by Seth Godin, book coverThis Is MarketingSeth Godin
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi, book cover$100M OffersAlex Hormozi
Positioning: The Battle for Your Mind by Al Ries and Jack Trout, book coverPositioningAl Ries and Jack Trout
Hacking Growth by Sean Ellis and Morgan Brown, book coverHacking GrowthSean Ellis and Morgan Brown
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini, book coverPre-SuasionRobert B. Cialdini
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin, book coverPurple CowSeth Godin

Business

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Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares, book coverTractionGabriel Weinberg and Justin Mares
Play Bigger by Al Ramadan, Dave Peterson, et al., book coverPlay BiggerAl Ramadan, Dave Peterson, et al.
Crush It! by Gary Vaynerchuk, book coverCrush It!Gary Vaynerchuk
Crossing the Chasm by Geoffrey Moore, book coverCrossing the ChasmGeoffrey Moore
Competing Against Luck by Clayton Christensen, book coverCompeting Against LuckClayton Christensen
The Four Steps to the Epiphany by Steve Blank, book coverThe Four Steps to the EpiphanySteve Blank
The Personal MBA: Master the Art of Business by Josh Kaufman, book coverThe Personal MBAJosh Kaufman
The Four by Scott Galloway, book coverThe FourScott Galloway

Psychology

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Influence, New and Expanded by Robert B. Cialdini, PhD, book coverInfluence, New and ExpandedRobert B. Cialdini, PhD
Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert B. Cialdini, book coverPre-SuasionRobert B. Cialdini
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath, book coverMade to StickChip Heath and Dan Heath
The Tipping Point by Malcolm Gladwell, book coverThe Tipping PointMalcolm Gladwell
Win Bigly by Scott Adams, book coverWin BiglyScott Adams
Influence Is Your Superpower by Zoe Chance, book coverInfluence Is Your SuperpowerZoe Chance
Predictably Irrational by Dan Ariely, book coverPredictably IrrationalDan Ariely
I is for Influence by Rob Yeung, book coverI is for InfluenceRob Yeung

Leadership

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Tribes by Seth Godin, book coverTribesSeth Godin
Start with Why by Simon Sinek, book coverStart with WhySimon Sinek
The Commitment Engine by John Jantsch, book coverThe Commitment EngineJohn Jantsch
Scaling Up: How a Few Companies Make It... and Why the Rest Don't by Verne Harnish, book coverScaling UpVerne Harnish
Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt, book coverGood Strategy Bad StrategyRichard Rumelt
How to Become a Rainmaker, CEO, and a Great Boss by Jeffrey J. Fox, book coverHow to Become a Rainmaker, CEO, and a Great BossJeffrey J. Fox
High Output Management by Andrew S. Grove, book coverHigh Output ManagementAndrew S. Grove
Measure What Matters by John Doerr, book coverMeasure What MattersJohn Doerr

Communication

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Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath, book coverMade to StickChip Heath and Dan Heath
Mastering the Art of Persuasion by Rae A. Stonehouse, book coverMastering the Art of PersuasionRae A. Stonehouse
Thank You for Arguing by Jay Heinrichs, book coverThank You for ArguingJay Heinrichs
Never Split the Difference by Chris Voss and Tahl Raz, book coverNever Split the DifferenceChris Voss and Tahl Raz
Unleash the Power of Storytelling by Rob Biesenbach, book coverUnleash the Power of StorytellingRob Biesenbach
How to Win Friends and Influence People by Dale Carnegie, book coverHow to Win Friends and Influence PeopleDale Carnegie
Talk Like TED by Carmine Gallo, book coverTalk Like TEDCarmine Gallo
Words That Change Minds by Shelle Rose Charvet, book coverWords That Change MindsShelle Rose Charvet

Creativity

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Show Your Work!: 10 Ways to Share Your Creativity and Get Discovered by Austin Kleon, book coverShow Your Work!Austin Kleon
The Art and Business of Online Writing by Nicolas Cole, book coverThe Art and Business of Online WritingNicolas Cole
Ten Types of Innovation by Larry Keeley, Helen Walters, Ryan Pikkel, and Brian Quinn, book coverTen Types of InnovationLarry Keeley, Helen Walters, Ryan Pikkel, and Brian Quinn
Change by Design by Tim Brown, book coverChange by DesignTim Brown
Originals by Adam Grant, book coverOriginalsAdam Grant
A More Beautiful Question by Warren Berger, book coverA More Beautiful QuestionWarren Berger
The Design of Everyday Things by Don Norman, book coverThe Design of Everyday ThingsDon Norman
The Innovator’s DNA by Jeff Dyer, Hal Gregersen, and Clayton Christensen, book coverThe Innovator’s DNAJeff Dyer, Hal Gregersen, and Clayton Christensen

Self-improvement

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How to Win Friends and Influence People by Dale Carnegie, book coverHow to Win Friends and Influence PeopleDale Carnegie
Never Eat Alone by Keith Ferrazzi, book coverNever Eat AloneKeith Ferrazzi
How To Become An Influencer by R.D. King, book coverHow To Become An InfluencerR.D. King
The Power of Habit by Charles Duhigg, book coverThe Power of HabitCharles Duhigg
The 80/20 Principle: The Secret to Achieving More with Less by Richard Koch, book coverThe 80/20 PrincipleRichard Koch
The Go-Giver by Bob Burg and John D. Mann, book coverThe Go-GiverBob Burg and John D. Mann
A Law That Will Outlaw Many of Your Worries By Dale Carnegie by Dale Carnegie, book coverA Law That Will Outlaw Many of Your Worries By Dale CarnegieDale Carnegie
Linchpin by Seth Godin, book coverLinchpinSeth Godin

Money

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Misbehaving by Richard H. Thaler, book coverMisbehavingRichard H. Thaler
Poor Charlie’s Almanack by Charles T. Munger, book coverPoor Charlie’s AlmanackCharles T. Munger
The Millionaire Fastlane by MJ DeMarco, book coverThe Millionaire FastlaneMJ DeMarco
The Almanack of Naval Ravikant by Eric Jorgenson, book coverThe Almanack of Naval RavikantEric Jorgenson
The Art of Money Getting by P.T. Barnum, book coverThe Art of Money GettingP.T. Barnum
Fooled By Randomness by Nassim Nicholas Taleb, book coverFooled By RandomnessNassim Nicholas Taleb
Skin in the Game by Nassim Nicholas Taleb, book coverSkin in the GameNassim Nicholas Taleb
The Psychology of Money by Morgan Housel, book coverThe Psychology of MoneyMorgan Housel

Biography

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Shoe Dog by Phil Knight, book coverShoe DogPhil Knight
Invent and Wander by Jeff Bezos, book coverInvent and WanderJeff Bezos
Steve Jobs by Walter Isaacson, book coverSteve JobsWalter Isaacson
Delivering Happiness by Tony Hsieh, book coverDelivering HappinessTony Hsieh
Sam Walton: Made in America by Sam Walton, book coverSam WaltonSam Walton
The Ride of a Lifetime by Bob Iger, book coverThe Ride of a LifetimeBob Iger
Unreasonable Hospitality by Will Guidara, book coverUnreasonable HospitalityWill Guidara
The Everything Store by Brad Stone, book coverThe Everything StoreBrad Stone

History

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The Art of War with Study Guide by Sun Tsu, book coverThe Art of War with Study GuideSun Tsu
Invisible Women by Caroline Criado Perez, book coverInvisible WomenCaroline Criado Perez
Revenge of the Tipping Point by Malcolm Gladwell, book coverRevenge of the Tipping PointMalcolm Gladwell
The New Chardonnay by Heather Cabot, book coverThe New ChardonnayHeather Cabot
The World Is Flat by Thomas L. Friedman, book coverThe World Is FlatThomas L. Friedman
Thank You for Being Late by Thomas L. Friedman, book coverThank You for Being LateThomas L. Friedman
The Sirens' Call by Chris Hayes, book coverThe Sirens' CallChris Hayes
The Prince by Niccolò Machiavelli, book coverThe PrinceNiccolò Machiavelli

Science

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Scenario-Focused Engineering by Austina De Bonte & Drew Fletcher, book coverScenario-Focused EngineeringAustina De Bonte & Drew Fletcher
How to Lie With Statistics by Darrell Huff, book coverHow to Lie With StatisticsDarrell Huff
The Future Is Faster Than You Think by Peter H. Diamandis and Steven Kotler, book coverThe Future Is Faster Than You ThinkPeter H. Diamandis and Steven Kotler
Naked Statistics by Charles Wheelan, book coverNaked StatisticsCharles Wheelan
Don't Make Me Think by Steve Krug, book coverDon't Make Me ThinkSteve Krug
The Great Mental Models Volume 3 by Rhiannon Beaubien and Rosie Leizrowice, book coverThe Great Mental Models Volume 3Rhiannon Beaubien and Rosie Leizrowice
The Great Mental Models, Volume 2 by Shane Parrish & Rhiannon Beaubien, book coverThe Great Mental Models, Volume 2Shane Parrish & Rhiannon Beaubien
Thinking in Systems by Donella H. Meadows, book coverThinking in SystemsDonella H. Meadows

Society

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The 22 Immutable Laws of Marketing by Al Ries & Jack Trout, book coverThe 22 Immutable Laws of MarketingAl Ries & Jack Trout
The Art of Public Speaking by Dale Carnegie & Wyatt North, book coverThe Art of Public SpeakingDale Carnegie & Wyatt North
The Paradox of Choice by Barry Schwartz, book coverThe Paradox of ChoiceBarry Schwartz
The Subtle Art of Not Giving a F*ck by Mark Manson, book coverThe Subtle Art of Not Giving a F*ckMark Manson
Ogilvy on Advertising by David Ogilvy, book coverOgilvy on AdvertisingDavid Ogilvy
The End of Average by Todd Rose, book coverThe End of AverageTodd Rose
The Dictionary of Body Language by Joe Navarro, book coverThe Dictionary of Body LanguageJoe Navarro
The E-Myth Physician by Michael E. Gerber, book coverThe E-Myth PhysicianMichael E. Gerber

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